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2026 Vape Market Report: Regulation, Resilience, and Reinvention

By vapeMons November 2nd, 2025 37 views
E-cigarette taxation policies are generally introduced to offset public health costs and reduce youth usage; however, they also create major implications for pricing structures, logistics, and supply chain strategy. To help brands navigate these challenges, vapeMons has compiled an overview of global e-liquid and vaping device taxes based on the latest available data as of September 2025. This summary highlights key regulatory movements across major markets, enabling partners to better plan their compliance strategies — particularly in line with TPD, MSDS, and other international standards that vapeMons specializes in supporting.

Tax regulations are subject to frequent updates, and we strongly recommend confirming the latest details with local authorities or customs offices before shipment.

United States: State-Level Variations
The United States currently has no federal excise tax on e-cigarettes.
However, as of September 2025, 31 U.S. states, along with Washington, D.C. and Puerto Rico, have implemented state or local excise taxes.
These taxes primarily target nicotine-containing e-liquids and are applied either at the wholesale or retail level, depending on jurisdiction.

STATE/TERRITORY TAX RATE NOTES
Alabama $0.10/mL (all e-liquid) Effective Oct. 1, 2026; applies to nicotine and non-nicotine products.
California 54.27% wholesale + 12.5% retail On nicotine products; wholesale tied to cigarette tax parity.
Colorado 56% of manufacturer’s list price Increases to 62% in 2027; 50% lower for FDA MRTP products.
Connecticut $0.40/mL (closed-system) + 10% wholesale (open-system) Applies to nicotine products.
Delaware $0.05/mL On nicotine-containing e-liquid.
District of Columbia 79% wholesale On devices and nicotine e-liquids.
Georgia $0.05/mL (closed-system) + 7% wholesale (open-system) Applies to all products.
Hawaii 70% wholesale On all vaping products.
Illinois 45% wholesale On nicotine-containing products; Chicago/Cook County adds $0.20/mL.
Indiana 15% retail gross + 15% wholesale (closed-system) On all products.
Kansas $0.05/mL On all e-liquid.
Kentucky 15% wholesale (open-system) + $1.50/unit (closed-system) On all products.
Louisiana $0.15/mL On nicotine e-liquid.
Maine 43% wholesale On all vaping products.
Maryland 20% retail (open-system) + 60% (under 5mL closed-system) On nicotine products.
Massachusetts 75% wholesale On all products; strict enforcement with fines.
Minnesota 95% wholesale (out-of-state) or nicotine-based (in-state) First US state to tax e-liquids (2011).
Nebraska $0.05/mL (<3mL) + 10% wholesale (≥3mL) On nicotine products; local taxes in Omaha.
Nevada 30% wholesale On all vapor products.
New Hampshire 8% wholesale (open-system) + $0.30/mL (closed-system) On all products.
New Jersey $0.30/mL (closed-system) + 30% retail/wholesale (open-system) On nicotine products.
New Mexico 12.5% wholesale (bottled) + $0.50/unit (pods/cartridges) On all products.
New York 20% retail On all vapor products.
North Carolina $0.05/mL On nicotine e-liquid.
Ohio $0.10/mL On nicotine e-liquid.
Oregon 65% wholesale On “inhalant delivery systems”; excludes cannabis products.
Pennsylvania 40% wholesale On e-liquids and devices with liquid.
Puerto Rico $0.05/mL + $3.00/unit (devices) On e-liquids and e-cigarettes.
Rhode Island 10% wholesale (open-system) + $0.50/mL (closed-system) On all products.
Tennessee 10% wholesale On all vapor products.
Utah 56% wholesale On all vaping products.
Vermont 92% wholesale On bottled e-liquids and devices.
Virginia $0.11/mL On nicotine e-liquid.
Washington $0.27/mL (<5mL) + $0.09/mL (≥5mL) On all e-liquid.
West Virginia $0.075/mL On all e-liquid.
Wisconsin $0.05/mL (closed-system) On all e-liquid.
Wyoming 15% wholesale On devices and nicotine e-liquids.
 

International Vape Taxes

Over 50 countries globally tax vaping products, with Europe often adding a 20% VAT and Asia favoring wholesale taxes. Key examples include:

 
COUNTRY TAX RATE NOTES
Albania 10 Lek/mL On nicotine e-liquid.
Azerbaijan 20 AZN/L On all e-liquid.
Bahrain 100% of pre-tax price On nicotine e-liquid and devices.
Belgium €0.15/mL On all e-liquid.
Bulgaria 0.35 BGN/mL On nicotine e-liquid.
Canada $1.12/2mL (first 10mL) + $1.12/10mL additional Federal; provinces add their own.
China 36% production/import + 11% wholesale On e-cigarettes and e-liquids.
Costa Rica 20% wholesale On all vaping products.
Croatia 0% (currently) Tax on books but set to zero.
Cyprus €0.12/mL On all e-liquid.
Czechia 2.50 CZK/mL (rising to 10 CZK by 2027) On all e-liquid.
Denmark DKK 2.00/mL On all e-liquid.
Ecuador 150% wholesale On “other tobacco products.”
Estonia €0.20/mL On all e-liquid.
Finland €0.30/mL On all e-liquid.
Georgia 0.2 GEL/mL On all e-liquid.
Germany €0.26/mL (rising to €0.32 in 2026) On all e-liquid.
Greece €0.10/mL On all e-liquid.
Hungary 20 HUF/mL On all e-liquid.
Indonesia 10% on devices + 40 IDR/mL on e-liquid On all products.
Ireland €0.50/mL (from Nov 1, 2025) On all e-liquid.
Israel 10.04 NIS/mL (rising to 18.60 NIS in July 2025) On all e-liquid.
Italy €0.08/mL (nicotine) + €0.07/mL (zero-nic) On e-liquid.
Jordan 200% of CIF value On devices and nicotine e-liquid.
Kenya 40% on devices + 70 KES/mL on e-liquid On all products.
Latvia €0.01/mL + €0.005/mg nicotine On e-liquid.
Lithuania €0.25/mL On all e-liquid.
Malaysia 10% on devices + 40 sen/mL on e-liquid On all products (nicotine tax postponed).
Montenegro €0.90/mL On all e-liquid.
North Macedonia 3 MKD/mL On all e-liquid.
Norway 4.5 NOK/mL On all e-liquid.
Paraguay 16% (as tobacco products) On vaping products.
Philippines 52 PHP/mL (nic salt) + 60 PHP/mL (freebase) Increasing 5% annually from 2024.
Poland 0.96 PLN/mL (rising to 1.44 PLN in 2026) + 40 PLN/disposable On e-liquids and disposables.
Portugal €0.336/mL On nicotine e-liquid.
Romania 0.52 RON/mL On nicotine e-liquid.
Russia 50 RUB/unit (disposables) + 13 RUB/mL (nicotine) On e-liquids and disposables.
Saudi Arabia 100% of pre-tax price On e-liquid and devices.
Serbia 4.32 RSD/mL On all e-liquid.
Slovakia €0.20/mL (rising to €0.30 in 2027) On e-liquid.
Slovenia €0.18/mL On nicotine e-liquid.
South Africa 3.18 ZAR/mL On all e-liquid.
South Korea 1,799 KRW/mL (total) + 24.2 KRW/20 cartridges On tobacco-derived nicotine; synthetic nicotine exempt.
Spain €0.15-€0.20/mL On e-liquid.
Sweden 2 SEK/mL (up to 15mg) + 4 SEK/mL (15-20mg) On nicotine e-liquid.
Togo Up to 45% On vaping products.
Ukraine 3 UAH/mL On all e-liquid.
UAE 100% of pre-tax price On e-liquid and devices.
 
Impact of Taxes on Manufacturers
Taxes of this scale can increase total manufacturing and logistics costs by 20–35%, significantly influencing pricing and competitiveness across global markets.
At vapeMons, we support brands in navigating these cost pressures through compliant, customizable formulation strategies. Our TPD and MSDS certified e-liquids, produced in a 11,000㎡ GMP facility with MES production traceability, ensure both regulatory reliability and global scalability.
By combining tax-aware formulation design with flexible packaging and concentration options, vapeMons helps partners maintain profitability while meeting regional compliance requirements.
For tailored consultation or tax-optimized vapeMons Selfill solutions, contact us at info@vapemons.com or vapemons@gmail.com.
(Data sources: Campaign for Tobacco-Free Kids, Tax Foundation, Chemnovatic. Based on late September 2025 data — please confirm details with local authorities for the most up-to-date information.)
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